The dynamics of influencer marketing : a multidisciplinary approach

Author(s)

• Alvarez Monzoncillo, José María

Bibliographic Information

The dynamics of influencer marketing : a multidisciplinary approach

edited by José M. Álvarez-Monzoncillo

（Routledge studies in marketing）

Routledge, 2023

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BC13823444
• ISBN:
  • 9780367678906
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 210 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Influence (Psychology)
  • LCSH : Social media
  • LCSH : Communication in marketing
  • LCSH : Advertising -- Planning
• Parent Bibliography ID:
  • BB21065311