The Routledge handbook of digital sport management

著者

書誌事項

The Routledge handbook of digital sport management

edited by Michael L. Naraine, Ted Hayduk III, and Jason P. Doyle

（Routledge international handbooks）

Routledge, 2023

  • : hbk

タイトル別名

Handbook of digital sport management

大学図書館所蔵 件 / 全7件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The first book to survey the full impact of digital technologies on sport management Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology Full of cases, examples and data from sport business around the world

目次

PART I Digital Transformations in Sport Management 1 Organizational Behavior and Digital Transformation in Sport Christopher R. Barnhill and Natalie L. Smith 2 Human Resource Management and Digital Technology Shannon Kerwin 3 Virtual Volunteering Erik L. Lachance and Graham Cuskelly 4 Digital Transformations in Youth Sport Ryan Snelgrove and Vinu Selvaratnam 5 Digital Transformation in Not-for-Profit Sport Organizations Ashley Thompson and Milena M. Parent 6 Virtual Participatory Sport Events Millicent Kennelly and Kevin Filo 7 Digital Innovation in High-Performance Sport Popi Sotiriadou 8 Corporate Social Responsibility and Digital Transformation in Professional Sport Kathy Babiak, Adam Copeland, and Daniel Yang 9 Digital Transformation in Sport Sponsorship T. Bettina Cornwell 10 Digital Sport Management and the Law Thomas A. Baker III 11 Digital Technology and Sport for Development Per G. Svensson and Mitchell McSweeney PART II Digital Tools in Sport Management 12 Fantasy Sport in the Digital Realm Brody J. Ruihley 13 Podcasting and Sports Journalism Galen Clavio and Brian P. Moritz 14 Evolution of Live Streaming Sarah Wymer and Michael L. Naraine 15 Social Media and Sport Marketing in North America Brandon Boatwright and Karen Freberg 16 Social Media and Athlete Branding Caroline Riot and Michelle Hayes 17 Immersive Technology and the Virtual Sport Spectator Experience Luke R. Potwarka, Peter A. Hall, Chad Goebert, and Hasan Ayaz 18 Business Analytics in Sport Organizations Ted Hayduk III PART III Emerging Digital Issues in Sport Management 19 Collaborative Consumption in the Sport Industry Brandon Brown, Eric C. Schwarz, and Michael M. Goldman 20 Data and the Sport Consumer Adam Karg 21 Digital Fitness Ecosystem Brianna Newland and Thomas J. Aicher 22 Convergence of Sport and Esports Anthony D. Pizzo and Daniel C. Funk 23 Blockchain and the Sports Tech Dilemma Brianna Newland and Martin Carlsson-Wall 24 Digitization of Sport Participation for Health Ji Wu, Yuhei Inoue, and Mikihiro Sato 25 Artificial Intelligence Heather Kennedy and Liz Wanless 26 Digital Technology and Sport Ecology Maddy Orr and Walker J. Ross 27 Shifting Gender Power Relations in the Digitization of Sport Simone Fullagar, Adele Pavlidis, and Millicent Kennelly 28 Sport Innovation Benjamin Kinsky and Christopher Huth 29 Economics of Digital Sport Consumption Ted Hayduk III

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