Travel writing for tourism and city branding : urban place-writing methodologies
Author(s)
Bibliographic Information
Travel writing for tourism and city branding : urban place-writing methodologies
Routledge, 2023
- : hbk
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. [141]-154) and index
Description and Table of Contents
Description
* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing.
* Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques.
* Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches
Table of Contents
- Introduction: Who is commissioning, producing and reading travel and place writing?
- 1 Introducing literary travel writing and place-making
- 2 Affect, experience and the literary text
- 3 Travel writing in place branding
- 4 Value, axiology and written representation of place
- 5 Methodologies and practice
- 6 Case studies in cooperative travel writing
- 7 Evaluating writing for quality and value in mentoring
- 8 Conclusions, research futures and management implications
by "Nielsen BookData"