Strategic marketing : creating competitive advantage

Author(s)

• West, Douglas C.
• Ford, John B. (John Battice)
• Ibrahim, Essam
• Montecchi, Matteo

Bibliographic Information

Strategic marketing : creating competitive advantage

Douglas West ... [et al.]

Oxford University Press, c2022

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BD01150263
• ISBN:
  • 9780198856764
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxix, 568 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.802
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning