Strategic marketing : creating competitive advantage

著者

• West, Douglas C.
• Ford, John B. (John Battice)
• Ibrahim, Essam
• Montecchi, Matteo

書誌事項

Strategic marketing : creating competitive advantage

Douglas West ... [et al.]

Oxford University Press, c2022

4th ed

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BD01150263
• ISBN:
  • 9780198856764
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: xxix, 568 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.802
  • DC : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning