The power of experiments : decision making in a data-driven world
Author(s)
Bibliographic Information
The power of experiments : decision making in a data-driven world
MIT Press, 2021
- : pbk
Available at / 1 libraries
-
National Graduate Institute for Policy Studies Library (GRIPS Library)
: pbk331.19||L9601534602
-
No Libraries matched.
- Remove all filters.
Note
"First MIT Press paperback edition, 2021" --T.p. verso
Includes bibliographical references and index
Description and Table of Contents
Description
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
by "Nielsen BookData"
