The power of experiments : decision making in a data-driven world

著者

• Luca, Michael
• Bazerman, Max H.

書誌事項

The power of experiments : decision making in a data-driven world

Michael Luca and Max H. Bazerman

MIT Press, 2021

• : pbk

注記

"First MIT Press paperback edition, 2021" --T.p. verso

Includes bibliographical references and index

内容説明・目次

内容説明

How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BD02875942
• ISBN:
  • 9780262542272
• LCCN: 2019029932
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: xiv, 211 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HB74.P8
  • DC23 : 330.01/9
• 件名:
  • LCSH : Economics -- Psychological aspects
  • LCSH : Experimental economics
  • LCSH : Decision making
  • LCSH : Psychology