A handbook for the advertising agency account executive

Author(s)

• American Association of Advertising Agencies

Bibliographic Information

A handbook for the advertising agency account executive

American Association of Advertising Agencies, Inc

Addison-Wesley Pub. Co., c1969

Details

• NCID: BD02950913
• LCCN: 74095343
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: xii, 524 p.
• Size: 24 cm
• Classification:
  • LCC : HF6178
  • DC : 659.1/02/02
• Subject Headings:
  • LCSH : Advertising agencies -- Handbooks, manuals, etc