Branding Bangladesh : from 'bottomless pit' to a 'middle income' country
著者
書誌事項
Branding Bangladesh : from 'bottomless pit' to a 'middle income' country
(Palgrave pivot)
Palgrave Macmillan, c2023
- タイトル別名
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Branding Bangladesh : from "bottomless pit" to a "middle income" country
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
目次
*Chapter 1: Branding Bangladesh: Fixing a Fifty-year Frame*Chapter 2: Evolution of a 'Bangladesh Brand': Pre-1971 Blues*Chapter 3: Post-Liberation Identity Framing*Chapter 4: Microfinance & Social Safety Net Programs: Cracking the DevelopmentalRiddle*Chapter 5: Funnelling Frames Amid Developmental Imperatives: How Primrose thePathway Home?*Chapter 6: Conclusions: Branding Bangladesh & Cluttering Forthcoming Canvases
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