Branding Bangladesh : from 'bottomless pit' to a 'middle income' country
Author(s)
Bibliographic Information
Branding Bangladesh : from 'bottomless pit' to a 'middle income' country
（Palgrave pivot）
Palgrave Macmillan, c2023
- Other Title
-
Branding Bangladesh : from "bottomless pit" to a "middle income" country
Available at / 1 libraries
-
Library, Institute of Developing Economies, Japan External Trade Organization図
ASBG||33||B92022782
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
Table of Contents
*Chapter 1: Branding Bangladesh: Fixing a Fifty-year Frame*Chapter 2: Evolution of a 'Bangladesh Brand': Pre-1971 Blues*Chapter 3: Post-Liberation Identity Framing*Chapter 4: Microfinance & Social Safety Net Programs: Cracking the DevelopmentalRiddle*Chapter 5: Funnelling Frames Amid Developmental Imperatives: How Primrose thePathway Home?*Chapter 6: Conclusions: Branding Bangladesh & Cluttering Forthcoming Canvases
by "Nielsen BookData"