Branding Bangladesh : from 'bottomless pit' to a 'middle income' country

著者

• Hussain, A. Imtiaz
• Suma, Jessica Tartila

書誌事項

Branding Bangladesh : from 'bottomless pit' to a 'middle income' country

Imtiaz A. Hussain, Jessica Tartila Suma

（Palgrave pivot）

Palgrave Macmillan, c2023

タイトル別名

Branding Bangladesh : from "bottomless pit" to a "middle income" country

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.

目次

*Chapter 1: Branding Bangladesh: Fixing a Fifty-year Frame*Chapter 2: Evolution of a 'Bangladesh Brand': Pre-1971 Blues*Chapter 3: Post-Liberation Identity Framing*Chapter 4: Microfinance & Social Safety Net Programs: Cracking the DevelopmentalRiddle*Chapter 5: Funnelling Frames Amid Developmental Imperatives: How Primrose thePathway Home?*Chapter 6: Conclusions: Branding Bangladesh & Cluttering Forthcoming Canvases

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BD03405784
• ISBN:
  • 9789811971945
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: ix, 163 p.
• 大きさ: 22 cm
• 分類:
  • DC23 : 320.95492
• 件名:
  • LCSH : Communication in politics -- Bangladesh
  • LCSH : Bangladesh -- Economic conditions
  • LCSH : Bangladesh -- Politics and government
• 親書誌ID:
  • BB1163475X