Globalization in a glass : the rise of Pilsner beer through technology, taste and empire
Author(s)
Bibliographic Information
Globalization in a glass : the rise of Pilsner beer through technology, taste and empire
(Food in modern history : traditions and innovations / series editors, Peter Scholliers, Amy Bentley)
Bloomsbury Academic, 2023
- : hb
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. [168]-174) and index
Description and Table of Contents
Description
The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power.
In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glass contributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.
Table of Contents
List of Illustrations
Introduction
1. Ales for Everyone: English and Continental Brewing Industries, 1750-1870
2. Modern Methods: European Brewing Technology and Science
3. Making the Investments Count: Business Strategies of Brewing Industries
4. Where the Beer Flowed: Imperial Trade Networks and Migrations
5. Not Colonized by the British? No Problem for Pilsner
6. It Tasted Better: Why the People Chose the Pilsner
Conclusion
Bibliography
Index
by "Nielsen BookData"