Marketing 6.0 : the future is immersive

Author(s)

• Kotler, Philip
• Kartajaya, Hermawan
• Setiawan, Iwan

Bibliographic Information

Marketing 6.0 : the future is immersive

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Wiley, c2024

• : cloth

Note

Includes index

Details

• NCID: BD04374245
• ISBN:
  • 9781119835219
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: vii, 247 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Technological innovations