Using influencer marketing as a digital business strategy

著者

• Teixeira, Sandrina
• Teixeira, Sara
• Oliveira, Zaila
• Souza, Elnivan

書誌事項

Using influencer marketing as a digital business strategy

[edited by] Sandrina Teixeira ... [et al.]

（Premier reference source）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Global, c2024

• : pbk

注記

Other editors: Sara Teixeira, Zaila Oliveira, Elnivan Souza

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD04965977
• ISBN:
  • 9798369305522
• LCCN: 2023045032
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, Pa.
• ページ数/冊数: xvii, 371 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5548.2
  • DC23 : 658/.05
• 件名:
  • LCSH : Business -- Data processing
  • LCSH : Marketing -- Data processing
• 親書誌ID:
  • BA82101750
  • BB13752677