Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management

著者

    • Cuomo, Maria Teresa
    • Foroudi, Pantea

書誌事項

Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management

edited by Maria Teresa Cuomo and Pantea Foroudi

(Routledge studies in marketing)

Routledge, 2024

  • : hbk

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注記

Includes bibliographical references

Index: p. [298]-307

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