Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management

著者

• Cuomo, Maria Teresa
• Foroudi, Pantea

書誌事項

Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management

edited by Maria Teresa Cuomo and Pantea Foroudi

（Routledge studies in marketing）

Routledge, 2024

• : hbk

注記

Includes bibliographical references

Index: p. [298]-307

• NII書誌ID(NCID): BD05911849
• ISBN:
  • 9781032204857
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Abingdon ; New York
• ページ数/冊数: xv, 307 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.8270285
• 件名:
  • LCSH : Branding (Marketing) -- Data processing
  • LCSH : Corporate image -- Data processing
• 親書誌ID:
  • BB21065311