Advertising as a creative industry : regime of paradoxes
著者
書誌事項
Advertising as a creative industry : regime of paradoxes
（Routledge research in creative and cultural industries management）（Routledge focus）
Routledge, 2024
- : hbk
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注記
Includes index
内容説明・目次
内容説明
Concise book that examines the place of advertising in the creative industries.
Includes case studies.
Will be of interest to scholars, students, professionals and policymakers in the fields of the creative and cultural industries.
目次
Introduction. Between Cultural and Industrial 1. Advertising X Creativity 2. Advertising X Innovation 3. Advertising X Entertainment 4. Advertising X Other Creative Sectors 5. Advertising: Regime of Paradoxes
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