Instructor's manual to accompany Wright/Winter/Zeigler, Advertising
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Bibliographic Information
Instructor's manual to accompany Wright/Winter/Zeigler, Advertising
(McGraw-Hill series in marketing)
McGraw-Hill, [1982] , , c1982
5th edition
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Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Includes bibliographical references (pages 242-243)