AMA summer educators' conference 2008 : "Enhancing knowledge development in marketing", August 8-11, 2008 San Diego, California, USA
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AMA summer educators' conference 2008 : "Enhancing knowledge development in marketing", August 8-11, 2008 San Diego, California, USA
（AMA educators proceedings, volume 19）
American Marketing Association, [2008] , , c2008
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Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
"Printed from e-media with permission by: Curran Associates, Inc ..."
Includes bibliographies and index
