Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
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Bibliographic Information
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
（Routledge studies in marketing）
Routledge, 2023
- : pbk
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Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Includes bibliographical references and index
