Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
著者
書誌事項
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
（Routledge studies in marketing）
Routledge, 2023
- : pbk
大学図書館所蔵 全1件
注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Includes bibliographical references and index