Customer experience in the context of omnichannel retailing : analysis of marketing instruments, channel integration and customer experience dimensions during the customer journey
著者
書誌事項
Customer experience in the context of omnichannel retailing : analysis of marketing instruments, channel integration and customer experience dimensions during the customer journey
（Reihe Handel und internationales Marketing = Series retailing and international marketing）（Research）（Moremedia）
Springer Gabler, [2025] , , c2025
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注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Includes bibliographical references (pages 245-261)
