Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

Author(s)

    • Röding, Tobias

Bibliographic Information

Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

Tobias Röding

(Reihe Handel und internationales Marketing = Series retailing and international marketing)(Research)

Springer Gabler, [2023] , , c2023

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Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references (pages 219-245)

Related Books: 1-2 of 2

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