Olson, Jerry C. (Jerry Corrie)

ID:DA00614716

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Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973

Edited by: Robert L. Clewett [and] Jerry C. Olson

American Marketing Association [1974]

Available at 19 libraries
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Zaltman metaphor elicitation technique

volume editor, Robin A. Coulter ; contributors, Alladi Venkatesh, Elizabeth C. Hirschman, Jerry Olson

Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 2

: hb

Available at 8 libraries

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