Essentials of marketing research

Author(s)

• Dillon, William R.
• Madden, Thomas J.
• Firtle, Neil H.

Bibliographic Information

Essentials of marketing research

William R. Dillon, Thomas J. Madden, Neil H. Firtle

（The Irwin series in marketing）

Irwin, c1993

Note

Includes bibliographical references and indexes

Details

• NCID: BA20602305
• ISBN:
  • 0256081123
• LCCN: 92030863
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xviii, 556 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA0019742X