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Randolph E. Bucklin and Diane H. Schmalensee
Marketing Science Institute [1987] Report / Marketing Science Institute no. 87-112
Available at 3 libraries
edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall
American Marketing Association 1986 Proceedings series / American Marketing Association
pbk.
Available at 12 libraries
by Marketing Science Institute in conjunction with Community Nutrition Institute ; Diane H. Schmalensee ... [et al.]
MSI [1982] Report / Marketing Science Institute no. 82-112
Available at 7 libraries