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volume editor, Robert J. Thomas ; contributors, Wesley J. Johnston, Robert E. Spekman, Arch G. Woodside
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 1
: hb
Available at 7 libraries
Robert E. Hite, Wesley J. Johnston
South-Western College Publishing c1998
Available at 6 libraries
Charles L. Hinkle, Wesley J. Johnston , Esther F. Lanigan
Prentice Hall c1992 2nd ed
Available at 11 libraries
Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk
Dryden Press c1985
pbk.
Available at 2 libraries
Wesley J. Johnston
Praeger c1981
Available at 4 libraries
by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-117
volume editor, Melanie Wallendorf ; contributors, Vince Barabba, Wesley J. Johnston, Kathryn Braun LaTour
Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 3
Available at 8 libraries