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Rao, Vithala R.

ID:DA0377723X

Alias Name: Rao, Vithala Rajeswara

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A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data

by Paul E. Green, Vithala R. Rao, Raymond Vallieres

Marketing Science Institute 1970 Research program / Marketing Science Institute , Technical report / Marketing Science Institute

Available at 1 libraries
22

The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test

Vithala Rajeswara Rao

Xerox University Microfilms c1970

Available at 1 libraries
23

A note on alternative approaches to the multidimensional scaling of similarities data

by Paul E. Green & Vithala R. Rao

Marketing Science Institute] 1970 Report / Marketing Science Institute no. 70-132

Available at 7 libraries
24

Nonmetric approaches to multivariate analysis in marketing

[by] Paul E. Green & Vithala R. Rao

Marketing Science Institute] 1970 Report / Marketing Science Institute no. 70-130

Available at 7 libraries

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