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Stephen A. Greyser ; with the collaboration of Robert J. Kopp
Prentice-Hall c1992 3rd ed
Available at 17 libraries
by Ronald C. Curhan and Robert J. Kopp
Marketing Science Institute 1986 Report / Marketing Science Institute no. 86-104
Available at 6 libraries
by Stephen A. Greyser & Robert J. Kopp
Marketing Science Institute c1979 Report / Marketing Science Institute no. 79-114
Available at 8 libraries
