Herniter, Jerome

ID:DA09200982

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1

A comparison of the entropy model and the hendry model

by Jerome Herniter

Marketing Science Institute 1973

Available at 6 libraries
2

An entropy model of brand purchase behavior

by Jerome Herniter

Marketing Science Institute 1972 Technical report / Marketing Science Institute , Research program / Marketing Science Institute

Available at 3 libraries
3

NOMMAD : a short description of the Nommad simulation of customer behavior

Victor Cook and Jerome Herniter

Marketing Science Institute 1970 Special report / Marketing Science Institute

Available at 1 libraries
4

A multidimensional stochastic model of consumer purchase behavior

Jerome Herniter and Victor Cook

Marketing Science Institute 1970 Research program / Marketing Science Institute , Technical report / Marketing Science Institute

Available at 1 libraries
5

Microsimulation evaluation of advertising budget strategies

by Jerome Herniter, Victor Cook and Bernard Norek

Marketing Science Institute [1969] Research program / Marketing Science Institute , Technical report / Marketing Science Institute

Available at 1 libraries

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