Microsimulation evaluation of advertising budget strategies

著者

• Herniter, Jerome
• Cook, Victor
• Norek, Bernard
• Marketing Science Institute

書誌事項

Microsimulation evaluation of advertising budget strategies

by Jerome Herniter, Victor Cook and Bernard Norek

（Research program / Marketing Science Institute）（Technical report / Marketing Science Institute）

Marketing Science Institute, [1969]

注記

"Presented to the International Meeting of The Institute of Management Sciences, New York City, March 27, 1969"

詳細情報

• NII書誌ID(NCID): BB01672377
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 52 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5823
• 件名:
  • LCSH : Advertising
  • LCSH : Marketing -- Management
• 親書誌ID:
  • BA63655314
  • BA63655471