【Created on October 31, 2023】Integration of CiNii Books into CiNii Research

McDonald, Colin

ID:DA10322681

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1

Advertising reach and frequency : maximizing advertising results through effective frequency

Colin McDonald

NTC Business Books 1995 2nd ed

Available at 2 libraries
2

How advertising works : a review of current thinking

Colin McDonald

Advertising Association in association with NTC Publications 1992

Available at 1 libraries

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Advertising Association (Great Britain)