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volume editor, Joel Huber ; contributors, Mark I. Alpert, Barbara E. Kahn, James J. Kellaris
Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 1
Available at 4 libraries
Mark I. Alpert
Scott, Foresman and Co. c1971
Available at 7 libraries