Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models

著者

• Holbrook, Morris B.
• Huber, Joel
• Alpert, Mark I.
• Kahn, Barbara E.
• Kellaris, James J.
• Sheth, Jagdish N.

書誌事項

Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models

volume editor, Joel Huber ; contributors, Mark I. Alpert, Barbara E. Kahn, James J. Kellaris

（Legends in consumer behavior, . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2015

注記

Set ISBN of "Morris B. Holbrook": 9788132118602

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB19669022
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: lix, 353 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC : 658.83
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Service industries -- Marketing
• 親書誌ID:
  • BB16090295