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volume editor, Wayne S. DeSarbo ; contributors, Vithala R. Rao, Mihcel Wedel
Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 1
: hb
Available at 4 libraries
Michel Wedel, Wagner A. Kamakura
Kluwer Academic Publishers c2000 2nd ed International series in quantitative marketing
Available at 28 libraries
Kluwer Academic Publishers c1998 International series in quantitative marketing
Available at 21 libraries