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Burmann, Christoph

ID:DA18870578

Alias Name: Burmann, Ch.

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Re-modeling the brand purchase funnel : conceptualization and empirical application

Alexander Dierks ; foreword by Christoph Burmann

Springer Gabler c2017 Research , Innovatives Markenmanagement Bd. 60

: pbk

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Innovatives Markenmanagement

Springer Gabler

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