Re-modeling the brand purchase funnel : conceptualization and empirical application
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Bibliographic Information
Re-modeling the brand purchase funnel : conceptualization and empirical application
（Research）（Innovatives Markenmanagement, Bd. 60）
Springer Gabler, c2017
- : pbk
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Originally presented as the author's Thesis (doctoral--University of Bremen, 2017)
Bibliography: p. 335-386
