Author(s)
Bibliographic Information
The Irwin series in marketing
R.D. Irwin
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101
- Sales force management : planning, implementation, and control
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Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
R.D. Irwin 1985 2nd ed The Irwin series in marketing
Available at 15 libraries
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102
- Marketing : strategic foundations
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Paul S. Busch, Michael J. Houston
R.D. Irwin 1985 The Irwin series in marketing
Available at 22 libraries
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103
- Essentials of marketing
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E. Jerome McCarthy, William D. Perreault, Jr
R.D. Irwin 1985 3rd ed The Irwin series in marketing
Available at 10 libraries
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104
- Fundamentals of selling
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Charles Futrell
R. D. Irwin 1984 The Irwin series in marketing
Available at 6 libraries
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105
- Basic marketing : a managerial approach
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E. Jerome McCarthy, William D. Perreault, Jr
R.D. Irwin 1984 8th ed The Irwin series in marketing
Available at 15 libraries
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106
- Readings and cases in basic marketing
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edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
R.D. Irwin 1984 4th ed The Irwin series in marketing
pbk.
Available at 13 libraries
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107
- Selling, principles and methods
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Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz
Irwin 1984 8th ed The Irwin series in marketing
Available at 9 libraries
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108
- Marketing management casebook
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edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr
R.D. Irwin 1984 4th ed The Irwin series in marketing
Available at 12 libraries
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109
- Consumer and commercial credit management
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Robert H. Cole
R.D. Irwin 1984 7th ed The Irwin series in marketing
Available at 11 libraries
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110
- Cases in promotional strategy
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James F. Engel, W. Wayne Talarzyk
R.D. Irwin 1984 Rev. ed The Irwin series in marketing
Available at 9 libraries
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111
- Retailing basics
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Danny N. Bellenger, Jac L. Goldstucker
R.D. Irwin 1983 The Irwin series in marketing
Available at 4 libraries
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112
- New products management
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C. Merle Crawford
R.D. Irwin 1983 The Irwin series in marketing
Available at 6 libraries
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113
- Multivariate data analysis : an introduction
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Barbara Bund Jackson
R.D. Irwin 1983 The Irwin series in marketing
: pbk.
Available at 18 libraries
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114
- International marketing
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Philip R. Cateora
R.D. Irwin 1983 5th ed The Irwin series in marketing
Available at 31 libraries
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115
- Big business blunders : mistakes in multinational marketing
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David A. Ricks
Dow Jones-Irwin 1983 The Irwin series in marketing
pbk.
Available at 12 libraries
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116
- Advertising theory and practice
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C.H. Sandage, Vernon Fryburger, Kim Rotzoll
R.D. Irwin 1983 11th ed The Irwin series in marketing
Available at 12 libraries
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117
- Marketing theory : the philosophy of marketing science
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Shelby D. Hunt
R.D. Irwin 1983 The Irwin series in marketing
Available at 37 libraries
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118
- Strategic marketing cases and applications
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David W. Cravens and Charles W. Lamb, Jr
R.D. Irwin 1983 The Irwin series in marketing
Available at 12 libraries
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119
- Promotional strategy : managing the marketing communications process
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James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
R.D. Irwin 1983 5th ed The Irwin series in marketing
Available at 14 libraries
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120
- Strategic physical distribution management
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Douglas M. Lambert, James R. Stock
R.D. Irwin 1982 The Irwin series in marketing
Available at 12 libraries
