Author(s)
Bibliographic Information
The Irwin series in marketing
R.D. Irwin
Search this Book/Journal
-
81
- Fundamentals of selling
-
Charles Futrell
Irwin 1988 2nd ed The Irwin series in marketing
Available at 8 libraries
-
82
- Consumer and commercial credit management
-
Robert H. Cole
Irwin 1988 8th ed The Irwin series in marketing
Available at 6 libraries
-
83
- Essentials of marketing
-
E. Jerome McCarthy, William D. Perreault, Jr
Irwin 1988 4th ed The Irwin series in marketing
computer disk
Available at 9 libraries
-
84
- Sales force management : planning, implementation, and control
-
Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
Richard D. Irwin , Toppan 1987 2nd ed The Irwin series in marketing
: pbk
Available at 1 libraries
-
85
- Readings and cases in marketing management
-
edited by Alvin C. Burns, David W. Cravens
Irwin 1987 The Irwin series in marketing
pbk.
Available at 14 libraries
-
86
- Readings and cases in basic marketing
-
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Irwin 1987 5th ed. The Irwin series in marketing
: pbk.
Available at 8 libraries
-
87
- Promotional strategy : managing the marketing communications process
-
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Irwin 1987 6th ed The Irwin series in marketing
Available at 23 libraries
-
88
- Marketing management
-
David W. Cravens, Gerald E. Hills, Robert B. Woodruff
Irwin 1987 The Irwin series in marketing
Available at 23 libraries
-
89
- International marketing
-
Philip R. Cateora
Irwin 1987 6th ed The Irwin series in marketing
: hbk , : pbk
Available at 27 libraries
-
90
- New products management
-
C. Merle Crawford
Irwin 1987 2nd ed The Irwin series in marketing
Available at 17 libraries
-
91
- Strategic logistics management
-
James R. Stock, Douglas M. Lambert
Irwin 1987 2nd ed. The Irwin series in marketing
Available at 18 libraries
-
92
- Consumer behavior : marketing strategy perspectives
-
J. Paul Peter, Jerry C. Olson
Irwin 1987 The Irwin series in marketing
Available at 12 libraries
-
93
- Strategic marketing
-
David W. Cravens
R.D. Irwin 1987 2nd ed The Irwin series in marketing
Available at 27 libraries
-
94
- Basic retailing
-
Irving Burstiner
Irwin 1986 The Irwin series in marketing
Available at 8 libraries
-
95
- Public relations : a contemporary approach
-
S. Watson Dunn
Irwin 1986 The Irwin series in marketing
Available at 8 libraries
-
96
- Contemporary advertising
-
Courtland L. Bovée, William F. Arens
Irwin 1986 2nd ed. The Irwin series in marketing
Available at 9 libraries
-
97
- Strategic marketing cases and applications
-
David W. Cravens, Charles W. Lamb, Jr
R.D. Irwin 1986 2nd ed The Irwin series in marketing
Available at 11 libraries
-
98
- The survey research handbook
-
Pamela L. Alreck, Robert B. Settle
R.D. Irwin c1985 The Irwin series in marketing
[: pbk.]
Available at 2 libraries
-
99
- ABC's of selling
-
Charles Futrell
R.D. Irwin c1985 The Irwin series in marketing
: pbk.
Available at 1 libraries
-
100
- Marketing management
-
Benson P. Shapiro, Robert J. Dolan, John A. Quelch
R.D. Irwin 1985- The Irwin series in marketing
v. l , v. 2 , v. 3
Available at 31 libraries