Psychological processes and advertising effects : theory, research, and applications

Author(s)

• Alwitt, Linda F.
• Mitchell, Andrew A.
• Conference on Advertising and Consumer Psychology

Bibliographic Information

Psychological processes and advertising effects : theory, research, and applications

edited by Linda F. Alwitt, Andrew A. Mitchell

L. Erlbaum Associates, 1985

Note

Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983

Includes bibliographies and indexes

Details

• NCID: BA00247084
• ISBN:
  • 0898595150
• LCCN: 84028773
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hillsdale, N.J.
• Pages/Volumes: ix, 305 p.
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC19 : 659.1/01/9
  • NDC7 : 674
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects -- Addresses, essays, lectures