Psychological processes and advertising effects : theory, research, and applications

著者

• Alwitt, Linda F.
• Mitchell, Andrew A.
• Conference on Advertising and Consumer Psychology

書誌事項

Psychological processes and advertising effects : theory, research, and applications

edited by Linda F. Alwitt, Andrew A. Mitchell

L. Erlbaum Associates, 1985

注記

Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983

Includes bibliographies and indexes

詳細情報

• NII書誌ID(NCID): BA00247084
• ISBN:
  • 0898595150
• LCCN: 84028773
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hillsdale, N.J.
• ページ数/冊数: ix, 305 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5822
  • DC19 : 659.1/01/9
  • NDC7 : 674
• 件名:
  • LCSH : Advertising -- Psychological aspects -- Addresses, essays, lectures