Why people buy
著者
書誌事項
Why people buy
Oxford University Press, 1987
- : pbk
大学図書館所蔵 件 / 全38件
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該当する所蔵館はありません
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注記
Bibliography: p. 185-189
Includes index
内容説明・目次
- 巻冊次
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ISBN 9780195040869
内容説明
Marketing managers.
- 巻冊次
-
: pbk ISBN 9780195040876
内容説明
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why
People Buy is "must" reading for anyone involved in selling or buying.
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