Why people buy

Author(s)

• O'Shaughnessy, John

Bibliographic Information

Why people buy

John O'Shaughnessy

Oxford University Press, 1987

• : pbk

Note

Bibliography: p. 185-189

Includes index

Description and Table of Contents

Volume

ISBN 9780195040869

Description

Marketing managers.

Volume

: pbk ISBN 9780195040876

Description

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.

by "Nielsen BookData"

Details

• NCID: BA00693840
• ISBN:
  • 0195040864
  • 0195040872
• LCCN: 86012511
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vi, 195 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Motivation research (Marketing)
  • LCSH : Purchasing