1987 AMA Winter Educators' Conference : marketing theory

著者

• AMA Winter Educators' Conference
• Belk, Russell W.
• Zaltman, Gerald
• American Marketing Association

書誌事項

1987 AMA Winter Educators' Conference : marketing theory

edited by Russel W. Belk ... [et al.]

（Proceedings series / American Marketing Association）

American Marketing Association, c1987

タイトル別名

Marketing theory

注記

Includes bibliographies and index

• NII書誌ID(NCID): BA0125380X
• ISBN:
  • 0877571856
• LCCN: 87000944
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: viii, 411 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8/001
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• 親書誌ID:
  • BA01253220