1987 AMA Winter Educators' Conference : marketing theory

Author(s)

• AMA Winter Educators' Conference
• Belk, Russell W.
• Zaltman, Gerald
• American Marketing Association

Bibliographic Information

1987 AMA Winter Educators' Conference : marketing theory

edited by Russel W. Belk ... [et al.]

（Proceedings series / American Marketing Association）

American Marketing Association, c1987

Other Title

Marketing theory

Note

Includes bibliographies and index

Details

• NCID: BA0125380X
• ISBN:
  • 0877571856
• LCCN: 87000944
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: viii, 411 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8/001
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA01253220