書誌事項

Models for innovation diffusion

Vijay Mahajan, Robert A. Peterson

(Sage university papers series, . Quantitative applications in the social sciences ; no. 07-048)

Sage Publications, c1985

  • : pbk

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注記

Bibliography: p. 82-86

内容説明・目次

内容説明

Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

目次

Basic Concepts The Fundamental Diffusion Model Flexible Diffusion Models Extensions and Refinements Illustrative Applications Status and Outlook

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