Analytic approaches to product and marketing planning : the second conference : proceedings of conference

Author(s)

• Srivastava, Rajendra K.
• Shocker, Allan D.
• Marketing Science Institute
• Vanderbilt University
• Workshop on Analytic Approaches to Product and Market Planning

Bibliographic Information

Analytic approaches to product and marketing planning : the second conference : proceedings of conference

cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker

（Report / Marketing Science Institute, no. 82-109）

Marketing Science Institute, 1982

Note

The conference was held at Vanderbilt University , Oct. 2-3, 1981

Details

• NCID: BA02222299
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: ix, 383 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951