Analytic approaches to product and marketing planning : the second conference : proceedings of conference

著者

• Srivastava, Rajendra K.
• Shocker, Allan D.
• Marketing Science Institute
• Vanderbilt University
• Workshop on Analytic Approaches to Product and Market Planning

書誌事項

Analytic approaches to product and marketing planning : the second conference : proceedings of conference

cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker

（Report / Marketing Science Institute, no. 82-109）

Marketing Science Institute, 1982

注記

The conference was held at Vanderbilt University , Oct. 2-3, 1981

詳細情報

• NII書誌ID(NCID): BA02222299
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: ix, 383 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951