ID:DA03748719
Analytic Approaches to Product and Market Planning, Workshop on
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cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker
Marketing Science Institute 1982 Report / Marketing Science Institute no. 82-109
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cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker
MSI 1979 Report / Marketing Science Institute no. 79-104
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