書誌事項

The language of advertising

Torben Vestergaard and Kim Schrøder

(Language in society)

B. Blackwell, 1985

  • : pbk

タイトル別名

Language of advertising

大学図書館所蔵 件 / 96

この図書・雑誌をさがす

注記

Bibliography: p. [178]-180

Includes index

内容説明・目次

内容説明

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes. Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups. The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.

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詳細情報

  • NII書誌ID(NCID)
    BA03575931
  • ISBN
    • 063110741X
    • 0631127437
  • LCCN
    84014455
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Oxford, [Oxfordshire] ; New York, N.Y., U.S.A.
  • ページ数/冊数
    x, 182 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
  • 親書誌ID
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