The Services challenge : integrating for competitive advantage

著者

• Czepiel, John A.
• Congram, Carole A.
• Shanahan, Jim
• American Marketing Association

書誌事項

The Services challenge : integrating for competitive advantage

edited by John A. Czepiel, Carole A. Congram, James Shanahan

（Proceedings series / American Marketing Association）

American Marketing Association, 1987

• pbk.

注記

Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA0363532X
• ISBN:
  • 0877571880
• LCCN: 87012543
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: vi, 108 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HD9980.5
  • DC19 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing -- Congresses
• 親書誌ID:
  • BA01253220