The Services challenge : integrating for competitive advantage

Author(s)

• Czepiel, John A.
• Congram, Carole A.
• Shanahan, Jim
• American Marketing Association

Bibliographic Information

The Services challenge : integrating for competitive advantage

edited by John A. Czepiel, Carole A. Congram, James Shanahan

（Proceedings series / American Marketing Association）

American Marketing Association, 1987

• pbk.

Note

Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986

Includes bibliographies

Details

• NCID: BA0363532X
• ISBN:
  • 0877571880
• LCCN: 87012543
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vi, 108 p.
• Size: 28 cm
• Classification:
  • LCC : HD9980.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220